The most interesting part of the project was 3-Grid. At first I was thinking about the concept. Then, having decided on the idea, I created a 3D background: a road, palm trees, benches, etc. After transferring the picture to Photoshop, I started adding other details: girls, fog, birds and Dubai itself. After playing with the fonts a bit, I got a bright and clean design. I had to try hard to convey their general style.
SETTA is inspired by powerful and rich history that this jumpsuit offers. And I really liked that their brand is centralized around fitting the consumer rather than having the consumer search for what fits them.