My COMMERCIAL video for PRESENTATION Lego

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Agency: Steady
Client: LEGO
Direction & Production: Ligretix
Motion Design: Ligretix
Lighting&Texturing: Ligretix
Compositing: Ligretix
Character Animation: So_lunar

When I was tasked with creating a 3D video for LEGO, I couldn't help but think back to my childhood spent playing with this iconic building toy. And today, I am honored to present my new project, which was created in just four days.

In this video, you will enter a room made entirely of LEGO bricks. The volumetric lighting and realistic textures create the impression that you have entered a real LEGO world. This project is truly an amazing example of how 3D technologies can bring childhood dreams to life.

I am proud to have completed the task with such speed and quality that my client was left in complete awe of the result. And I am confident that this video can become not only an excellent tool for promoting my client but also a source of inspiration for LEGO enthusiasts worldwide.

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WORKFLOW



ARTDIRECTION
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To create 3D video for LEGO, it's important to create a mood board and select references to determine the project's style and mood, and ensure a consistent overall appearance.
I used various references, such as photos, concept art, and illustrations, to determine the shape, proportions,
and details of characters and rooms, as well as to choose the color palette and create lighting.
Animation references from LEGO movies were used for proper character movement. Creating a mood board and selecting references helped establish the project's overall direction and simplify the work.

I use Pureref and Miro as tools to conveniently add and organize references when creating a mood board. In order to find references, I utilize a variety of available resources such as Same Energy, Pinterest, Behance, Artstation, Shotdeck, among others.

When creating bright and colorful 3D LEGO video, I started with choosing the main colors - blue and beige. I decided that these colors would be suitable for determining the overall tone of the project. Then, based on references, I added yellow to the palette as it was the color of the LEGO minifigure. The rest of the colors were complementary, and I chose them closer to the texturing stage to create an interesting visual effect. As usual, I encountered difficulties in choosing the right color palette because the wrong choice could lead to an undesirable outcome.